PHILOSOPHY
HERE YOU ARE MORE THAN JUST A VISITOR - BECAUSE WE ARE MORE THAN A HOTEL. WE ARE A HABITABLE EXPERIENCE. YOUR TEMPORARY HOME.
Here you can experience the whole city in one place: a curated mix of art, food, drink and music. Here you get relaxed comfort and something for the eye. Namely, exceptional art. And space for creative freedom.
The Loft is our central meeting point. Creative locals and travellers from all over the world, artists and makers meet here. This is where life rages.
Of course you can also stay overnight with us. But we are not just a hotel. We are URBAN LOFT.
URBAN FOOD
The characteristic F&B concept is based on taste and quality. We pick up on food trends from the world's major urban centres and offer them to our guests in a sustainable and healthy way. They are complemented by local specialities straight from the neighbourhood.
LOCAL COFFEE BAR
Fresh and really good coffee from local and independent roasters is always available in every URBAN LOFT. To be found in the LOFT, the nearest coffee is never more than a few steps away.
SUSTAINABILITY
Sustainability is more than just a buzzword for us. We are committed to thinking about tomorrow today and to minimising our environmental impact.
SMART DIGITAL JOURNEY
With us, you check in digitally and pay contactless. Without paperwork. Efficient and sustainable.
FREE WATER & COFFEE
Water is life. Coffee makes you creative. We offer both for free. And our coffee comes from local roasters.
CURATED LOCAL EXPERIENCE
Every URBAN LOFT is a constantly changing canvas. Art exhibitions, concerts, pop-up concepts and events find a space here. Interesting for locals and travellers. And the rooms also feature artworks by artists from the region.
How do we implement all this? Find out on the websites of our hotels!
Our hotels
URBAN LOFT is coming to Zurich in 2028
In 2028, we will be opening our third location and our first in Switzerland. Situated in the heart of the Löwenbräu site on Limmatstraße, one of Zurich’s most vibrant neighbourhoods: art, culture, dining, and life. A total of 175 rooms are being created in the RED office building. The Loft – the heart of the building – is located on the eighth floor and offers views over the city’s rooftops. Guests and local residents are equally welcome, as our new location sees itself as a place for creative encounters, hosting exhibitions, pop-up stores, events and local collaborations.